Every brand already makes a sound.
Most of it is accident — a notification someone picked from a list, a door, a hold tone. We decide it on purpose, and write it down so it survives the next agency.
A sonic identity is not a jingle. It is the shortest sound a brand can make and still be recognised — and then every other sound it makes agreeing with that one.
Identity
A signature, its variations, and the rules for where each one is allowed to appear.
Interface
The hundred small sounds a product makes. Designed as a set, at the volume people actually run their phones.
Environment
Retail beds, hold music, and the tone of the room a customer is standing in without noticing they are.
Make something.
Sixteen steps, five voices, and no audio files anywhere — every sound below is built from oscillators and noise the moment it is struck. Switch boxes on. Change the tempo. It is the same rig we sketch on.
The sketch a brand mark is built from — sparse, and it resolves.
This browser has no Web Audio support, so the sequencer is showing a pattern it cannot play. Everything else on the page works.
Four seconds of work
Most of a sonic identity is spent on sounds under two seconds long. These are four, written for the same fictional client, each doing a different job. Press one.
Rooms we have been in
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Kestrel Rail
Four tones that carry over a concourse without anyone flinching.
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Osmun Bank
A signature, 41 interface sounds, and a document nobody can argue with.
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Ferrous
An electric motor made to sound deliberate instead of merely loud.
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Halden Museum
Eleven rooms, each quieter than the last, ending in one that is silent.